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Housing strategy 2024-2029

Summary

Great Yarmouth Borough Council recognises the importance of ensuring all our residents have access to quality, affordable housing which meets their needs.

The borough comprises coastal, urban and rural areas.

Although the population of the borough is growing, this growth is below regional and national averages. The borough also has a higher-than-average older population.

The borough has below average incomes, above average levels of part-time employment, above average out of work benefits claimants and a below average jobs density.

High levels of deprivation are found in parts of the town of Great Yarmouth. With the borough having above average levels of non-decency in the private rented sector.

Although the house price to income ratio is below the national average, there is a large disparity between house prices in urban and rural areas.

The borough has an overall affordable housing need (households unable to meet their housing needs through the open market) of 2,547 dwellings over the 20-year period 2021-41.

The vision of the Housing Strategy is:

To enable a thriving housing market in which the residents of the Great Yarmouth Borough have access to a suitable home, which is healthy, safe, efficient and affordable.

This vision will be delivered through three key objectives:

  • meeting the housing needs of our current and future residents: the Council also has an important place-shaping role to ensure that the borough's housing offer supports economic growth - this involves promoting a sustainable housing mix for new housing developments and undertaking housing-led and mixed-use regeneration on key sites which are currently underutilised
  • quality housing for all: the Council must ensure its own housing stock complies with regulatory standards, including the Decent Homes Standard, and is required to undertake intervention across all tenures to promote and enforce decent standards
  • access to suitable and sustainable housing: The Council is working to facilitate a range of housing offers to meet need - this includes strengthening relationships with private landlords and the Council and its housing association partners delivering additional housing to meet evidenced need; supported and adapted housing allows people with care and/or support needs to live independently and also prevents admissions to hospital and residential care - moreover, given the borough's older population, it is vital that a holistic strategy is in place to ensure people age well. The Council recognises the importance of homeless prevention and reducing cyclical homelessness

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